Film FMCG 2011
Shoelaces
Directed by Sam Holst
Insight
It's embarrassing to breath with your mouth open.
Idea
You look dumb if you breath with your open.
Execution
A film that tells the story of a young girl in class breathing with her mouth open, who's teacher decides to give her safety scissors instead of regular scissors after seeing the way she breaths.
Notes
A pile of money might give you high profile beautiful production value based cannes winning spot. But whats all of that without an idea. +1 on Angel. Well executed simple idea that drives the message home.