Print FMCG 2010
She's Only With Him For His Biscuits
Photographed by Clive Stewart
Insight
People will date someone less attractive in the persuit of luxury.
Idea
A series of dogs that have dropped their standards because their 'partner' has Frolic biscuits.
Execution
A series of posters where pretty, pampered females are paired with chubby and droopy males.
Notes
Gets away with being a little sexists by putting it in the world of dogs (and also by being in 2010). Love it anytime dogs are treated like people.
