Selfiestix

Insight

We have an insatiable need to show everyone how cute our dogs are, but you can never get them to sit still. Interestingly when you hold a treat in front of a dog, they instantly behave.

Idea

A device that makes dogs pay attention when you're taking a photo by.

Execution

A selfie stick with dog treat holder on the end of it.

Notes

This is pretty silly, but I guess that's the category. Can't take yourself too seriously. It’s a neat product innovation and it inherently heros the product while giving consumers something they'll potentially use.