Film
Travel
2012
Search One And Done
Directed by Harold Einstein and Aaron Stoller
Insight
In our crazy lives, It’s hard to squeeze in time to organise things like holidays.
Idea
Show the extreme lengths people will go to, to find the time to compare flights and accomidation.
Execution
A series of films that show people hilariously squeezing holiday research into their daily lives only to realise that It’s easier with Kayak.
Notes
I love these kinds of ads. Always tickles me to show the extreme lengths people will go for things, followed the product being the simple solution. Great platform that lends itself to 100s of executions down the line. You could run this for a decade. Also the writing is really solid in some of these.