SDIA Project

The Aids Task Force · Y&R, Tel Aviv

Insight

AIDS infects quickly and without warning can infultrate your life.

Idea

A song that can infect culture the way AIDS does to people.

Execution

A track by fake artist SDIA designed to go viral before being revealed as an awareness stunt.

Notes

Viral and viral, I get it. Seen a couple of these over the years, amazing that they banked on it becoming famous and got it right. Almost impossible to do.