Stunt FMCG 2016
Savlon Healthy Hands Chalk Sticks
Insight
In India kids don't have the habit of washing their hands properly before they eat.
Idea
Make chalk out soap so that kids will inadvertently sanitise their hands while they play.
Execution
Invent chalk mate of anti-bacterial soap.
Notes
Beautiful and simple way to solve the problem. This is one of those ideas that makes you feel like the client truly cares.