Savlon Healthy Hands Chalk Sticks

Insight

In India kids don't have the habit of washing their hands properly before they eat.

Idea

Make chalk out soap so that kids will inadvertently sanitise their hands while they play.

Execution

Invent chalk mate of anti-bacterial soap.

Notes

Beautiful and simple way to solve the problem. This is one of those ideas that makes you feel like the client truly cares.