Save Our Species

Insight

There are animals species dying out that don't get the same spotlight as some of the more popular animals in pop culture.

Idea

Trade in Lacoste's iconic crocodile for some engangered species that need attention.

Execution

A series of limited edition polos that replace the crocodile with engangered species. Releasing the number of polos releative to how many animals of that species are left in the wild.

Notes

Seen this idea a couple of times, but It’s a great piece of work that got everyone talking. When big brands trade in their iconography it moves the needle.