Save as WWF

Insight

Millions of square meters of rainforest are cut down each year just for paper.

Idea

A digital document that can't be printed.

Execution

The WWF file format, a digital document that can as many pages as a tree, but cannot be printed, meaning each time you create one you can save a tree.

Notes

Crazy to imagine how much wastage there was back when we used to print everything. This is an awesome solution to that problem.