Sapeurs

Insight

In life you can't choose where you grow up or what you do, but you can choose who you are.

Idea

Follow the Sapeurs of the Congo to prove that despite your circumstances you can always choose to rise above it.

Execution

A film that features the Sapeurs of the Congo to show that it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.

Notes

Incdredible insight. To find this unique subculture in the Congo and link it to the brand to talk to a universal truth in such a seemless way is genius.