Sandwich

Insight

Research shows that crisps make any sandwich better.

Idea

Prove that Walkers crisps make any Sandwich more exciting by giving the town of Sandwich a once-in-a-lifetime experience.

Execution

A series of crazy stunts that aim to make the town of Sandwich more interesing from Pamela Anderson working the local pub to Frank Lampard playing for Sandwich FC.

Notes

Fun idea, undeniable way to get lots of PR.