Radio Fast Food 2017
Sad Man Meals
Insight
Throughout our lives we constantly face things that make us sad, we're driven to avoid this dissapointment as much possible.
Idea
Use a series of sad day-to-day moments to emphasise how sad it is that the Man Meals are limited time only.
Execution
A series of radio ads that feature men saying things that make them sad, reasured by a VO who confirms that the saddest thing is the fact that the Man Meals are leaving the menu.
Notes
Good fun radio. Not enough of this in the world.
