Sad Man Meals

Insight

Throughout our lives we constantly face things that make us sad, we're driven to avoid this dissapointment as much possible.

Idea

Use a series of sad day-to-day moments to emphasise how sad it is that the Man Meals are limited time only.

Execution

A series of radio ads that feature men saying things that make them sad, reasured by a VO who confirms that the saddest thing is the fact that the Man Meals are leaving the menu.

Notes

Good fun radio. Not enough of this in the world.