Runner 321

Insight

The most iconic shot after a team is crowned champion is them lifting the cup in a storm of confetti. It’s the moment every brand wants to be part of, but none can guarantee.

Idea

Headlined by Adidas' first down synrdrome athlete, create a running number that's specifically for those with down syndrome to inspire a new generation of down syndrome athletes.

Execution

Representing the chromosone that causes down syndrome, the number 321 will become an iconic number in sports, by encouraging all marathons to reserve 321 specifically for a down syndrome runner in the event.

Notes

Really heartwarming and simple. Something that could really catch on.