Film
Fashion
2015
Rule Yourself
Directed by Wally Pfister
Insight
As an athlete, in order to achieve greatness you have to become invisible, isolating yourself from the world and training in isolation 24/7.
Idea
Anchored in the metaphor of light and dark, follow the story of Michael Phelps as he relentlessly dedicates himself to training for his Olympic comeback.
Execution
A film that shows a montage of Phelps' rigorous and isolating training.
Notes
Beautifully crafted around that incredible metaphor. I love that idea that people don't see what happens under the water, in the dark, where all the hard work is done to achieve success. Beautiful film and beautifully times as well. Struck gold.