Room For Everyone

Insight

With a flood of immigrants entering Poland from the Ukrane, there's a fear that Ukrainian business will steal customers from established Polish business. Interestingly, when non-competing shops open in the same area, they see a mutual increase in sales.

Idea

Use Mastercard data to partner new businesses with established ones by matching up their locations to create mutual profits.

Execution

A digital tool to help Polish and Ukrainian businesses find optimal locations to open.

Notes

Brilliant use of data, Mastercard have done a few of these now. Always turning their customer data into smart solutions.