Rice of Glory

Insight

History shows that it's hard to beat the feeling of pulling out a winning promo prize in a pack of food.

Idea

20 incredible prizes on 20 grains of rice.

Execution

Partnering with a Sri Lankan micro-artist, place 20 specially designed rice grains throughout the the product line, creating a unique and fun promo.

Notes

This is so fun. Never thought of bringing rice art into the advertsining space. Love the care that went into this.