Integrated FMCG 2009
REPLAY
Insight
After high school, competitive play fades away.
Idea
Reunite former high school teams to replay their original games years later.
Execution
A series of rematched sponsored by Gatorade where players replay unfinished games years after they passed.
Notes
Beautiful idea that aligns so closely with the brand. Love how they managed to build on this in It’s second iteration.