Renault

Insight

Now more than ever in the digital age, we find ourselves leaning further into nostalgia.

Idea

Show Renault’s history in Argentina through warm, grainy lens to highlight that it’s been part of every chapter, with electric cars simply the next step in its journey.

Execution

A complitation of nostalgic, Argentinian vignettes throughout the recent decades with Renault cars at the centre.

Notes

This is beautifully crafted and stands out from other car ads. At its core, it’s a straightforward product spot, but I love how it focuses on the small moments people share. It’s not cheesy or sappy. Just a laid-back, feel-good journey through time.