Film Pharmaceutical 2026
Relax Your Tight End
Insight
Men avoid prostate screening because the conversation is as awkward as the procedure.
Idea
Defuse the awkwardness around prostate screening around a play on "tight ends".
Execution
A Superbowl ad featuring real NFL tight ends including Rob Gronkowski, George Kittle and Delanie Walker shown relaxing in pools and doing yoga to Enya, reframing screening anxiety with the line "Relax, it's a blood test"
Notes
They got away with making a pharmaceutical centred around an anus joke. No easy to do.