Film Fashion 2014
RE2PECT
Directed by Matt Aselton
Insight
Like Michael Jordan, Derek Jeter is one of those rare athletes whose greatness transcends traditional rivalry-driven sports hate.
Idea
Bring the world together over the respect and admiration for Jeter by showing adoring and opposing fans all tipping their caps for Jeter.
Execution
A film that showed fans of every stripe—including celebrities Jay-Z, Spike Lee, and Billy Crystal, baseball players Mariano Rivera and Andy Pettitte and other sports figures including Michael Jordan, Phil Jackson, skateboarder Eric Koston and Jeanie Buss—paying their respects to #2. No matter what hat they wore, they tipped it to The Captain.
Notes
Nice simple insight that blends well with the cultural insight of tipping the hat. Really elegant piece.