RCN Prime

Insight

People rarely think about insurance until it’s too late, and almost never when watching accidents on TV.

Idea

Turn the lives of characters in The King Of Heartbreak into an insurance payout game.

Execution

A digital game that encourages users to "take out" policies on characters in the show before episodes air, rewarding players with a lfie insurance payout if they guess the right cover for that episode.

Notes

It's a shame how serious and boring insurance is normally, because I'd love to see more of this out in the world.