Pub Museums

Insight

High taxes and inflation are putting ancient pubs at risk of closing down.

Idea

Transform the world's oldest bars into museums, in order to gain protection by law.

Execution

A series of AR exeriences that turn ancient pubs into legitimate museums.

Notes

End of the day, old pubs are in a way are museums. Just seems so logical and reasonable of a solve. Love that they actually crafted the AR experience to make it feel legitimate and not just a techincality to tick the box.