Film Automotive 1997
Protection
Directed by Jonathan Glazer
Insight
When in danger, our instinct is to curl inwards, often seen as weakness, yet it protects us.
Idea
Position VW’s compact size as a safe, comforting cocoon.
Execution
A film that shows a montage of people curling up in peril, mirrored with the secure feeling inside a small VW.
Notes
Beautiful cinematography couple perfectly with a classical score to give an epic ambience.