Product Travel 2024
ProtecTasbih
Insight
Due to poor hygene, infection and disease spreads easily during the major pilgrimages in Mecca.
Idea
Prayer beeds that sanitize hands.
Execution
A run of prayer beeds that are alcohol free and in-line with traditional customs that santize as they are used, limited the spread of disease.
Notes
There was an idea a few years ago with chalk and children in India. Love this style of thinking, taking something that is already used and adding an unexpected new value to it.
