Print FMCG 2018

Portraits Completed

Insight

The most famous portraits ever painted have one thing in common: they only show iconic, inspiring people from the waist up.

Idea

Associate Kiwi with the greatest portraits of all time, by imagining what their shoes would look like with Kiwi.

Execution

A series of posters that creates the missing bottom halves of ten masterpieces, with shoes becoming the main characters.

Notes

Lovely, unexpected poster idea.

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