Print FMCG 2017
Portraits Completed
Insight
The most famous portraits ever painted have one thing in common: they only show iconic, inspiring people from the waist up.
Idea
Associate Kiwi with the greatest portraits of all time, by imagining what their shoes would look like with Kiwi.
Execution
A series of posters that creates the missing bottom halves of ten masterpieces, with shoes becoming the main characters.
Notes
Lovely, unexpected poster idea.
