Plastic Fishing Tournement

Insight

Fisherman are seeing a decline in fish population due to plastic that's poluting the ocean.

Idea

A fishing tourmant that rewards fisherman for catching plastic instead of fish.

Execution

A large event that pays local anglers to go out to sea, not to catch fish, but to retrieve plastic waste.

Notes

Brilliant twist that serves a geniune real-world purpose. Tenuous link to the brand IMO, but it still works.