Pink Chip

Insight

Femal CEOs are statistically better for business, but the market doesn't like them, with stocks prices often dipping upon the appointment of female leadership.

Idea

An ETF that tracks the performance of business with female CEOs.

Execution

Launched on international women's day, the exchange-traded fund tracks the history of of success of business with female CEOs and is available to purchase on the stock exchange.

Notes

Great way to hit back at the haters in a way that is very matter of fact and measured. Smart way to play in a world dominated by numbers.