Film FMCG 2008

Pinata

Directed by Tom Kuntz

Insight

Some people have it tougher, and we as a society avoid making fun of them.

Idea

Give someone an absurd skittles-related condition.

Execution

A film about a man that looks like a Pinata who is beaten by someone at his office as they think he is filled with candy.

Notes

An incredibly dry scene is completely flipped on its head as something completely absurd enters it. Shout out to the era of Skittles marketing when the main goal was to make everyone feel bad for absurd characters trapped in a living hell.

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