Piñatex

Insight

Next to the oil industry, leather is one of the most polluting production sectors on the planet. Interestingly, there are many alternatives that exist that haven't been fully explored.

Idea

Take the abundant leftover leaves from Dole's pineapple production line and turn it into a renewable and safe alternative to leather.

Execution

Partner with Ananas Anam to provide residual pineapple leaves that can be used in the production of vegan leather.

Notes

Clever way for the brand to show they care about the environment in a way that's completely unexpected. Feel like this would have taken an absolute monster effort to pull off, cudos to them for making it happen.