Phone It In

Insight

Noone is better at pretending they're good at something than Hollywood actors.

Idea

Prove that Skinny Mobile will deliver on the promise of low prices, by creating low budget ads staring regular everyday people.

Execution

A series of tactical OOH that are essentially radio scripts, asking everyday punters to call in and read the script so that it can be used on radio cheaply.

Notes

This works on so many levels, It’s such a fun idea that isn't simple just "look how we cut costs." It engages people ina fun way, with great writing and does it through the phone - Skinny's relm.