Penny

Insight

Dynamic pricing adds to the fear consumers are already feeling during these uncertain times of high inflation.

Idea

Demonstrate the stability of German discount store Penny by printing the price of items directly on the packaging.

Execution

A series of products with the price printed directly, showing that no matter how much things change in the world, prices will stay low.

Notes

Nicely executed with a simple idea that delivers on the brand's promise.