Film FMCG 2012
Our Blades Are F***ing Great
Directed by Lucia Aniello
Insight
Most companies show off how great they are with expensive and over-the-top manifestoes, but a brand that offers $1 razors does things differently.
Idea
Show that Dollar Shave Club is a completely different player in the market with a uniquely cheap manifesto film.
Execution
An online film that shows a brand representative talking through product in their warehouse in a unique and hilarious way.
Notes
Love the tone and twist on what could'be been a super simple manifesto.