Otter

Insight

Talking about poo is tricky, for the most part it grosses people out, which makes it difficult to talk about the benefits of a laxative.

Idea

The story of an Otter as a metaphor for a poo.

Execution

A radio ad parody of Attenborough, that tells the story of an Otter sliding in and out of the water as a metaphor for poo.

Notes

I almost gave up on this until I reached the very end. Loved the reveal, won me over completely. Hilarious.