Film
Fashion
2017
Original Is Never Finished
Directed by Terence Neale
Insight
We're made to beleive that to be original you have to be first, that nothing you do can be done before.
Idea
Break the conventions or originality by creating a series of music videos that are completely derived from ideas of the past to prove that originality doesn't just have to be the first of something.
Execution
A series of music videos by famous artists that cover one of the most covered songs of all time - My Way.
Notes
Super interesting topic and even more clever to run it during the Grammys. Great idea, great contextual placement.