Film Fashion 2025
Original Forever
Directed by Leigh Powis
Insight
Without the fans keeping the music alive, Oasis' reunion meant nothing.
Idea
Mark the return of Oasis not by focusing on Liam and Noel, but on the fans who kept the band's legacy alive.
Execution
A film that follows crowd surfers passing through decades of Oasis fandom toward the front of the stage, cast almost entirely from over 300 real fans street-cast across the UK rather than actors.
Notes
Adidas absolutely nailed this promo. They proved their brand is synonymous with the band's legacy and created merchandise, activations and comms that the fans adored.