Oreo Calls

Insight

During March Madness, brands typically invest heavily in high-profile partnerships, endorsements, and multi-million-dollar ads to capture massive viewership, funny thing is Oreo has been there all along with ref outfits looking exactly like Oreos.

Idea

Turn every referee call into a shoppable Oreo moment.

Execution

Reimagine each officiating call signal into playful cookie match-ups so that viewers can scan the referees in real-time to unlock special offers.

Notes

Nice outside thinking to link the refs with Oreo.