Odyssey

Insight

We all strive to look our best, but nothing beats how we feel in comfortable clothing.

Idea

Dramatise how comfort can make you feel like you can do anything, by showing Levi models doing unbelievable things.

Execution

A film where people wearing Levi's run through walls and fly into space because they're so comfortable.

Notes

This is insane. It barely makes sense, but it has so much style and is so well executed that it somehow makes perfect sense. Incredibly memorable.