noitulovE

Insight

We live in a world hooked on instant results, forgetting the truth that the best things take time.

Idea

Turn the 119.5 seconds it takes to pour a Guinness into a celebration of what can be achieved in that same span.

Execution

A film that shows three men drinking Guiness at a pub, gradually de-evolving back to lizards drinking pond water.

Notes

I didn't see the punchline coming, very funny. Incredible craft and great music choice. They easily could have gone with some epic track, but the choice to use Rythem Of Life adds a lot of levity.