Radio Pharmaceutical 2017
No Needles
Insight
People with diabetes have to regularly check their blood by pricking their finger with a needle around 4,000 times every year. They hate it.
Idea
Show all the different kinds of pricks there are to highlight the fact that Dexcom gotten rid of a really important one.
Execution
A radio ad that covers all the pricks.
Notes
Nice radio. Very campaignable through.
