No Ad

Insight

During an emergency situation people quickly go to Youtube to find out what to do. Unfortunately, if you don't have a premium account you'll be stuck watching a non-skippable ad that chews up critical moments.

Idea

Takeover the ad space for emergency instructional videos.

Execution

A series of Youtube ads that are hyper-targeted to emergency situation, preventing the need to watch an unrelated ad if you don't have Youtube Premium.

Notes

Great use of targeting. Love that this is designed to be removed by Youtube. Acts as a tool, but also a protest.