NikeSync

Insight

Too many sports training platforms do not cater for the distinct differences in men and women's physiology, often completely ignoring menstrual cycles as key part of women's lives.

Idea

A platform that doesn't just recognise women's menstration, but builds the entire program around getting the most out of each individual's cycle.

Execution

A training app housed within Nikes ecosystem that creates tailored training regimes for each individuals menstrual cycle.

Notes

I mean yeah, how is this not a thing already? If this doesn't become an everyday tool for women, it at least starts the conversation about incorporating menstrual cycles into training and shows that Nike actually give a stuff.