Film
Fashion
2010
Nike Write The Future
Directed by Alejandro González Iñárritu
Insight
The magnitute of the world cup means that in any moment a player can define history.
Idea
Capture the tension of do-or-die moments with Nike athletes.
Execution
A film starring famous Nike athletes where they're future is determined by their acts on the football field.
Notes
Brilliants and epic. I love that it shows the negative outcomes as well. Great style as always.