Never Done Evolving

Insight

30% of people diagnosed with herpes in New Zealand experience depressive thoughts, yet not enough is being done to reduce the stigma and ease their mental burden.

Idea

Prove what it takes to be no.1 by using Serena Williams as the case study, using tech to track the evolution of her career.

Execution

Using tech, study Serena's playing style over the years to create avatars from the start of her career and end of her career that compete in a game of tennis.

Notes

Smart timing and interesting use of tech to study a champion.