OOH FMCG 2025
Nestlé
Photographed by Miro Minarovic
Insight
We all look at our phones to "take a break," but paradoxically the thing we most need a break from in 2025 is our phones.
Idea
Position Kit-Kat as a break from smartphone use, replacing phones with chocolate bars.
Execution
A series of OOH that replaces phones with KitKat bars.
Notes
Love this. Simple, elegant. Branding is present, but not overt. Nicely photographed.
