Film
Energy
2007
Mr W
Directed by The Vikings
Insight
The wind is a complete nuisance, that is until you realise how much renewable energy can be harnessed from wind power.
Idea
Flip our perspective on the wind by personafying it as Mr W and giving it purpose.
Execution
A short film about Mr Wind, a misunderstood outcast who finds his role when Epuron invests in wind energy.
Notes
This could have been a montage of windmill farms with a manifesto. Love the slapstick moments. Simple personification with a great, dry tone.