Film
Fashion
2008
Michael Jordan - Maybe It’s My Fault
Directed by Dante Ariola
Insight
We have a belief that legendary athletes are born with a gift, when in actual fact they acheived their status through hard work.
Idea
Show that even icons like Michael Jordan earned greatness through relentless work.
Execution
A film where Jordan lectures about hard work, only to reveal he is speaking to a room of aspiring players.
Notes
Nicely executed. Very raw and emotive. I like how the shots do a good job of underscoring how lonely the journey to the top is by showing miminal people.