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Film Fashion 2008

Michael Jordan - Maybe It’s My Fault

Directed by Dante Ariola

Insight

We have a belief that legendary athletes are born with a gift, when in actual fact they acheived their status through hard work.

Idea

Show that even icons like Michael Jordan earned greatness through relentless work.

Execution

A film where Jordan lectures about hard work, only to reveal he is speaking to a room of aspiring players.

Notes

Nicely executed. Very raw and emotive. I like how the shots do a good job of underscoring how lonely the journey to the top is by showing miminal people.

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