Mercado Livre

Insight

The most iconic shot after a team is crowned champion is them lifting the cup in a storm of confetti. It’s the moment every brand wants to be part of, but none can guarantee.

Idea

Turn the championship moment into branded promo by printing coupons on the confetti.

Execution

Print coupons onto the confetti, turning the championship moment into a promo by challenging the internet to find the coupons.

Notes

Love an easter egg hunt. When it plays out in a global moment like this It’s hard not to admire.