Film Charity 2016
MANBOOBS4BOOBS
Directed by Matías Calzolari
Insight
The best way to explain how to check for breastcancer is to show the steps of self-examination, unfortunately women's breast are censored on social media.
Idea
Get around censorship by showing breast examinations on men with manboobs, allowing for a comprehensive guide that won't get taken down.
Execution
A online film that shows a women standing behind a man using his manboobs as a guide for self-examination.
Notes
Genius. This is such a great idea because it functions as a simple self-exmination guide, but takes the world by storm because it starts a broader conversation about censorship.