MANBOOBS4BOOBS

Insight

The best way to explain how to check for breastcancer is to show the steps of self-examination, unfortunately women's breast are censored on social media.

Idea

Get around censorship by showing breast examinations on men with manboobs, allowing for a comprehensive guide that won't get taken down.

Execution

A online film that shows a women standing behind a man using his manboobs as a guide for self-examination.

Notes

Genius. This is such a great idea because it functions as a simple self-exmination guide, but takes the world by storm because it starts a broader conversation about censorship.