Magnetic Stories

Insight

The daunting sounds of MRI machines make getting scans incredibly daunting for children undergoing cancer treatment.

Idea

Kids audiobooks that sync with the sounds of the MRI to make the experience more tolerable for children.

Execution

A series of childrens stories written by authors that are timed perfectly to the predictable sounds of a scan.

Notes

It would have been so easy to make something that just avoids the noises all together, but to incorporate it the way they have is such a good way to reduce the fear and anxiety that would build with kids undergoing repeated scans.