Film FMCG 2016
Made The Johnsonville Way
Directed by Adam & Dave
Insight
These days we have massive trust issues when it comes to big companies, especially when it comes to packaged food.
Idea
Prove that Johnsonville Sausages is a family business that doesn't operate like their big competietors by letting their employees write the ads.
Execution
A series of ads, written and narrated by geniune Johnsonville employees.
Notes
Really cute and funny. This would be great with the help of AI...or terrible.