Made The Johnsonville Way

Insight

These days we have massive trust issues when it comes to big companies, especially when it comes to packaged food.

Idea

Prove that Johnsonville Sausages is a family business that doesn't operate like their big competietors by letting their employees write the ads.

Execution

A series of ads, written and narrated by geniune Johnsonville employees.

Notes

Really cute and funny. This would be great with the help of AI...or terrible.