Digital Fashion 2010
Lucky Line
Insight
The magic of waiting in line for a must-have clothing drop is dying in the age of the internet.
Idea
A virtual line on Uniqlo's website.
Execution
A virtual waiting line that users can join by interacting on social media, earning discounts and being part of something unexpected.
Notes
I just love the design. Turning Uniqlo into a rollercoaster tycoon/Habbo hotel is really cute and fun.